The UK-based healthy snacking brand, Boundless, has achieved a significant milestone by successfully concluding a £1.5 million investment round. This injection of funds is set to propel the growth of its range of gut-friendly snacks.
The investment has been secured from prominent investors within the food and beverage industry, with Graze co-founder Ben Jones among those backing the brand.
Boundless specializes in a diverse selection of bagged snacks that are formulated to promote good gut health. These offerings are tailored to meet the needs of consumers who are constantly in search of healthy alternatives for when they’re on the move. Notably, the brand’s high-fibre snack range is not only gluten-free but also suitable for vegans, catering to a wide range of dietary preferences.
Led by founder and CEO Cathy Moseley, this female-driven business has witnessed remarkable growth figures this year. Its sales value has surged by 110.2% on a year-on-year basis, while the volume of sales has skyrocketed by 171%. This success has firmly positioned the brand as a rising star in the ‘better-for-you’ category.
Over the past year, Boundless has also managed to strike new foodservice deals with wholesalers such as Bidfood, Brakes, and Foodbuy. These partnerships have led to an astonishing increase in the brand’s distribution, expanding it by over 2000%. Additionally, Boundless’ product range can be found in major retailers including Lidl, Holland & Barrett, Ocado, WH Smith, as well as in more than 3,000 independent stockists spread across the UK.
Founder Cathy Moseley shared her pride in the brand’s achievements, stating, “I’m incredibly proud to announce Boundless as the UK’s number one gut health bagged snack. We’ve contributed to 13% of the better-for-you crisp growth and have been driving penetration at a time when this key metric is in decline at a category level.”
She further added, “With our current growth trajectory, Boundless is well on its way to owning 1% of the better-for-you category by the end of the financial year.”
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