Molson Coors Beverage Company has initiated a competition in Scottish pubs and bars to promote its Pravha brand. Pub-goers in Scotland now have the opportunity to win a VIP box experience at the OVO Hydro in Glasgow.
The competition runs from the present until 9th December. Any adult in Scotland who purchases a pint of Pravha at a venue where it is available can enter the running for one of eight VIP box experiences. To enter the prize draw, consumers can either click on the links shown via paid social media or directly visit www.winwithpravha.co.uk. They need to enter their details and submit a picture of their receipt for a pint or half pint of Pravha.
The gig prizes up for grabs include shows by James Blunt (on 14th February 2025), Snow Patrol (21st February 2025), Country to Country (16th March 2025), and Twenty-One Pilots (5th May 2025). Each VIP box experience is for two winners and their two guests, along with two Pravha brand representatives from Molson Coors. Food and drink will be provided.
Pravha is currently worth over £100m to on-trade venues, and Molson Coors aims to further boost its popularity. This competition comes after Molson Coors became the exclusive pouring rights partner of OVO Hydro in April this year under a four-year agreement focused on enhancing fan experiences.
Bethan Roberts, the assistant brand manager for Pravha, stated, “This competition is our most significant Scotland-exclusive activity to date, building on the success of the Pravha brand, which is continuously increasing its volume rate of sale in venues. We are aware that music is a major interest for consumers, yet many are still cautious with their spending. Thus, we aim to give our Scottish brand fans the opportunity to fulfill their dreams of experiencing live music and assist our customers in increasing in-venue sales.”
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