A 37-year-old man was tragically killed in a car fire following a road traffic accident on Nicoll Highway, just before the Kallang-Paya Lebar Expressway (KPE) entrance, on the afternoon of March 2. The incident involved a Porsche, which caught fire after the collision, trapping the driver inside. Despite efforts by the Singapore Civil Defence Force (SCDF), who extinguished the flames, the man was pronounced dead at the scene.
The deceased has been identified as Jeffrey Loh Chong Hao, a director at Chee Song (CS) Foods, a Halal-certified food company. The Porsche, which Loh had purchased in May 2021, was registered under CS Foods, where he also held a shareholding role.
Company Background and Tragic Incident
CS Foods, established over 35 years ago, specializes in chilled, frozen, and ready-to-eat meats. The company operates with a reputation for offering high-quality products and has expanded its business overseas under Loh’s leadership. According to reports, Loh was believed to have been returning home when the fatal accident occurred.
On March 3, the day following the tragic incident, CS Foods continued its operations as usual. Employees at the company’s Kembangan office expressed shock upon hearing of Loh’s passing. One long-time employee described Loh as a “very friendly” and “down-to-earth” individual who had always shown kindness to staff. The employee recounted how Loh’s father once personally drove him to the embassy when his passport was nearing expiration, and how Loh had assisted staff with renting flats in the past.
Though Loh was not frequently seen at the office, he made it a point to attend management meetings every Monday. His last visit to the office was just the day before the accident, on March 1.
Family Business Leadership and Controversy
Loh took over the family business in 2013 and led CS Foods through significant growth, expanding its operations and product offerings. Under his guidance, the company transitioned from supplying meat to hawkers to becoming a major wholesaler of a variety of food products.
However, CS Foods faced legal challenges in 2023 when the Singapore Food Agency (SFA) fined the company S$35,000 for failing to arrange for proper inspection and certification of a shipment of frozen chicken products. The company was also convicted of selling the products before they had undergone the necessary inspections.
Following the accident, Loh’s family has stated they do not plan to release a public statement at this time.
The incident remains under investigation as authorities work to determine the cause of the crash.
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