WASHINGTON (TNND) — PepsiCo revealed on Monday its plan to buy the prebiotic soda brand poppi for nearly 2million.Thedealincludes300 million in expected cash tax benefits, bringing the net purchase price to $1.65 billion. This move is part of PepsiCo’s strategy to provide healthier options for its customers.
“Consumers are increasingly looking for tasty, convenient products that support their health and wellness goals. poppi fits perfectly with our efforts to transform our portfolio to meet these demands,” said PepsiCo CEO Ramon Laguarta in a statement.
Poppi, founded in Austin, Texas, in 2018 and featured on Shark Tank, is known for its prebiotic soda. The drink contains a special fiber that helps feed healthy gut bacteria.
This acquisition comes as Pepsi’s competitor, Coca-Cola, recently introduced its own prebiotic soda, Simply Pop.
“Poppi’s unique blend of wellness and cultural appeal makes it an ideal addition to our portfolio as we focus on addressing unmet consumer needs,” said Ram Krishnan, CEO of PepsiCo Beverages U.S.
PepsiCo has not yet announced when the deal will be finalized.
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