White Claw is taking the summer by storm with the launch of its new line of canned cocktails, ClawTails, which fans are already calling the “drink of the summer.”
The hard seltzer brand made the announcement on Instagram on April 23, teasing the new product with excitement:
“NEW ClawTails by White Claw – It’s not a cocktail. It’s not a seltzer. It’s a CLAWTAIL!” the official White Claw account posted. “Hosting? Handled. Vibes? Locked. Flavors? Reimagined and juicy. Available now.”
ClawTails comes in four vibrant flavors: Strawberry Cosmo, Mango Margarita, Blackberry Mojito, and Tropical Mai Tai. Each 12-ounce can is crafted with real juice, 7% alcohol, and no artificial sweeteners, making it a refreshing and natural option for cocktail lovers. Fans can also purchase a variety pack to sample all the flavors.
Reaction to the release has been overwhelmingly positive, with fans flooding the comments on Instagram to express their excitement. One user declared, “Drink of the summer!!!!!” Another fan raved, “Strawberry Cosmo is the new it girl.”
Others were equally enthusiastic about the new options, with one comment reading, “Blackberry Mojito goes SO hard you didn’t have to do us like that,” while another user simply said, “Ooooo, I love these!!!.”
The response has been so strong that one fan even admitted to drinking the new cocktails four times in one week, saying, “These are my favorite!!”
In a statement shared with Parade, Frances O’Connor, vice president of marketing for Mark Anthony Brands Inc., highlighted White Claw’s innovation. “White Claw has always been at the forefront of the ready-to-drink category by bringing drinkers more of the flavors they love in convenient and delicious varieties,” O’Connor said. “ClawTails is an entirely new way to enjoy every social gathering with a fun and refreshing twist on the classics.”
With summer just around the corner, ClawTails is poised to become a staple at social gatherings, offering a fresh and exciting alternative to traditional cocktails.
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