Ritz has unveiled a limited-edition summer cracker that brings a fresh twist to its classic recipe. Dubbed the “Sunkissed” cracker, this new version features an extra-crispy exterior, delivering a flaky texture and a deeper toasted flavor, while maintaining the brand’s signature buttery and salty taste.
This innovation aims to enhance the sensory appeal of the beloved snack without altering its core flavor profile. The Sunkissed crackers are available nationwide at major retailers for a suggested price of $4.29, but only for a limited time.
In celebration of the new release and the arrival of summer, Ritz is hosting a “Golden Summer” sweepstakes offering prizes such as beach gear and a grand cash prize of $50,000. The sweepstakes runs through the end of August and can be entered via the brand’s promotional website.
This launch is part of Ritz’s ongoing effort to modernize its 90-year-old brand and stay relevant with contemporary consumers by emphasizing popular product features like texture.
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