Brown-Forman is proactively developing a global strategy to mitigate the potential impact of tariffs that could be imposed next year following the inauguration of President-elect Trump. CEO Lawson Whiting emphasized the company’s commitment to advocating for stable trade relationships amidst uncertainty.
In light of anticipated changes in trade policy, Brown-Forman is preparing for what Whiting described as a “painful outcome” should tariffs be enacted. The company aims to safeguard its interests and maintain operational stability as it navigates the evolving landscape.
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