Ferrero North America, a division of the global sweet-packaged food giant Ferrero Group, known for beloved brands like Ferrero Rocher, Nutella, Kinder, and Royal Dansk, has unveiled insights from a recent survey focused on adults’ holiday habits.
The survey highlights a clear trend: consumers are eager to indulge this holiday season, with a strong preference for chocolate as they engage in holiday baking, gifting, and creating festive experiences.
Key Findings from the Survey
Chocolate Over Wine: 56% of adults prefer to gift and receive holiday chocolates instead of wine.
Joy of Unwrapping: Unwrapping presents (75%) and receiving homemade cookies or sweet treats (74%) are the most enjoyable ways to celebrate the holidays, surpassing other activities like receiving holiday cards, watching festive movies, decorating Christmas trees, and attending parties.
Treat Yourself: 64% of adults admit to allowing themselves more treats during the holiday season compared to other times of the year.
Baking Tradition: 60% of adults plan to bake treats for the holidays, with nearly 70% of these bakers purchasing candy to incorporate into their recipes.
Leftover Love: 57% of adults bake extra holiday treats to ensure they have leftovers to enjoy after the celebrations.
Stocking Preferences: A significant 72% of adults prefer to receive chocolate or candy in their stockings rather than gum.
Dessert vs. Appetizers: 55% of adults indicate that if they could choose only one item to accompany their holiday meal, they would pick dessert over appetizers.
“The holiday season is synonymous with celebration and sharing, and our data reveals that sweet treats are essential for most Americans during this festive time,” said Jim Klein, Chief Customer Officer at Ferrero USA. “We’re observing various occasions for chocolate consumption during the holidays, whether it’s for gifting, hosting, or personal enjoyment. Ultimately, it’s about creating joyful moments that extend beyond the holiday season. We are proud to contribute to those traditions with products that bring extra delight to the festivities.”
As the holiday season approaches, it’s clear that chocolate and baking are at the forefront of consumers’ minds, setting the stage for a season filled with sweet indulgence and cherished memories.
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