Winn Foods, a prominent name in sauces and condiments renowned for delivering authentic Chinese flavors, has announced the launch of its new product, Winn Hakka Noodles Curly Chow. This launch marks a significant milestone in the company’s strategy to diversify its product line and cater to the growing demand for healthier, convenient meal solutions in India.
The Winn Hakka Noodles Curly Chow offers a fresh take on the instant noodle category, with a focus on providing a healthier and tastier alternative. Using an innovative air-drying technique, the noodles retain their natural texture and flavor, while significantly reducing fat content. Notably, the product is free from oil, MSG, trans fats, preservatives, artificial colors, and flavors. This makes it a standout choice in the market for health-conscious consumers. Additionally, the noodles are vegan-friendly, further enhancing their appeal to a wide range of dietary preferences.
Chandan Polekar, CEO of Winn Foods, shared his thoughts on the launch, saying, “Introducing Curly Chow is more than just the release of a new product; it reflects our commitment to adapting to changing consumer demands. With over 60% of urban households in India increasingly focused on healthier food options, Curly Chow offers a solution that aligns with these preferences. We believe this product will raise the bar in the instant noodle market and strengthen our brand’s presence in the industry.”
Each pack of Curly Chow comes with sachets of Hakka Noodles Masala and All-in-One Chinese Sauce, allowing consumers to enjoy an authentic Chinese meal in just five minutes. The product’s carefully crafted flavor profile reflects Winn Foods’ dedication to quality and innovation, offering a quick yet satisfying meal option for today’s busy, health-conscious consumers. Priced at an affordable ₹35 for a 175-gram pack, Curly Chow will initially be available across major cities in India through wholesalers, retailers, and e-commerce platforms.
The launch of Curly Chow represents Winn Foods’ foray into transforming the “Chinese food at home” market by providing high-quality, health-focused meal options. With plans for expansion into modern retail outlets and e-commerce platforms, the company aims to make premium, wholesome Chinese meals a staple in Indian households.
This product launch is part of a broader strategy by Winn Foods to continue innovating in the food industry. The brand has consistently introduced products that resonate with shifting consumer preferences, reinforcing its reputation as a leader in condiments and ready-to-eat foods. By focusing on quality, authenticity, and health-conscious choices, Winn Foods is furthering its mission to bring premium Chinese cuisine into homes across India.
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