A young Thai social media influencer has tragically died after attempting a drinking challenge for a cash reward, according to the Bangkok Post. Thanakarn Kanthee, better known by his online moniker Bank Leicester, was just 21 years old when he passed away.
Thanakarn was paid 30,000 baht to consume an entire 350ml bottle of whisky in a single sitting. He was pronounced dead at 3:40 a.m. on Thursday at the hospital after falling seriously ill during the event.
The influencer, who gained online popularity through videos of him selling garlands and performing freestyle rap, was no stranger to taking on paid challenges. A video, which went viral on social media, showed him drinking from the whisky bottle at a party, with the crowd cheering him on and some attendees recording the event on their phones.
Shortly after completing the challenge, Thanakarn began vomiting and showed signs of distress. He was rushed to the hospital but did not survive. Disturbingly, a video surfaced showing partygoers laughing as emergency responders transported him to an ambulance, a moment that sparked public outrage for the apparent lack of empathy shown by the onlookers.
Thanakarn’s background has also drawn attention. Raised by his grandmother in a Bangkok slum after his parents’ separation when he was just two months old, Thanakarn started selling garlands at the age of seven to support his family.
His death has sparked widespread condemnation, with many criticizing the dangerous and exploitative trend of alcohol-drinking challenges that are often shared online. Many have called for greater responsibility in the content that is produced and circulated, urging influencers to consider the risks involved in such stunts.
In one of Thanakarn’s earlier posts, he stated, “I am willing to be bullied and insulted just to get scraps of money from the rich people to provide for my family,” revealing the difficult circumstances he faced.
The incident has prompted further reflection on the ethical responsibilities of influencers in the digital age. Social media activist Guntouch Pongpaiboonwet, also known as Gun Jompalang, has offered legal assistance to Thanakarn’s family.
“People were quick to make content and have fun with it, but when it came to taking responsibility, no one stepped up,” said Guntouch. “If his family wishes to take action against those who hired Thanakarn, I am willing to help.”
Thanakarn’s death has ignited conversations about the risks influencers face when pushing boundaries for online fame and the role of content creators in ensuring the safety and well-being of those involved in their challenges.
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