SINGAPORE — Chinese food and beverage brands are increasingly turning to Southeast Asia for expansion, as intense competition in their domestic market drives them to seek growth opportunities abroad. According to a report released Thursday by Singapore-based consultancy Momentum Works, over 60 Chinese brands, including popular names like Mixue, Luckin Coffee, and Haidilao, have rapidly expanded their presence across Southeast Asia.
By the end of December, these brands operated more than 6,100 outlets in the region, marking a more than threefold increase from the 1,800 outlets recorded in 2022. The surge in expansion reflects the growing appeal of markets like Singapore and Malaysia, where local demand for Chinese food and beverages continues to rise amid fierce competition in China’s domestic food industry.
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