International Beverage, the parent company of Old Pulteney, has announced the full acquisition of its joint venture in Asia, Asiaeuro International Beverage (AIB), as part of its strategy to accelerate growth and strengthen its position in the premium spirits market across the region. The deal, which was finalized for an undisclosed amount, marks a significant step in the company’s ambitious investment plans in Asia.
AIB, established in 2018 in partnership with Asia Group Corp, operates two key divisions: one handling sales, marketing, and distribution for mainland China and global travel retail markets, and another serving the Hong Kong and Macau regions. The acquisition is expected to enhance International Beverage’s competitive capabilities in China’s rapidly evolving spirits market.
Freddy Oh, General Manager of AIB, commented that the transaction will significantly bolster the company’s market presence, making it better equipped to compete in the premium segment of the Chinese spirits industry.
Veronica Amago, International Beverage’s Global Sales Director, highlighted that despite ongoing challenges in the global market, the company is positioned to support its partners and accelerate growth across its spirits portfolio. “The acquisition of AIB enhances our agility and strengthens our international sales and marketing team, positioning us to better serve global markets,” she said.
In a recent interview with Global Drinks Intel, Mathieu Jeannin, Senior Sales Manager for Global Travel Retail at International Beverage, underscored the company’s deep understanding of the Asian market through its parent company, ThaiBev. He stated that this knowledge enables them to meet their partners’ needs effectively, providing a strong foundation for continued success in the region.
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