Shoppers Went From Outrage to Obsession With This Bakery Upgrade
Sam’s Club shoppers don’t mess around when it comes to their favorites—especially bakery items. So when the warehouse giant replaced its beloved 8-count butter cinnamon rolls with a new 10-count iced pull-apart version, the reaction was… intense.
The Great Cinnamon Roll Controversy
At first, customers were furious:
“Too small, not enough icing!” – Reddit users slammed the initial batches, comparing them to “naked” dry rolls.
“Even the official photo looks sad” – Shoppers roasted Sam’s Club’s corporate listing, which showed a measly drizzle of icing.
But then, something unexpected happened…
Sam’s Club Listened—And Fixed It
After the backlash, Sam’s:
Updated the recipe to pack on more creamy icing
Re-shot the product photo to show the fully loaded version
Won over skeptics with soft dough, gooey filling, and that signature tangy glaze
Now, fans are calling the new rolls “Cinnabon’s cheaper cousin” and raving:
“Microwave for 13 seconds—perfection!”
“These wouldn’t last 5 minutes in my house.”
“9/10—just needs more butter.” (@Samsclubfoodreview)
The Verdict? A Sweet Comeback
Priced at $8.98 for 10 rolls, these heat-and-eat treats are ideal for:
Easy holiday brunches (Easter, Mother’s Day, or any Sunday)
A 30-second breakfast upgrade
Impulse buys you won’t regret
Pro tip: Follow the oven instructions for maximum gooeyness—or live your best lazy life with the microwave hack.
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