Guinness, one of the world’s most popular beer brands, is expanding its reach beyond the bar with a new collaboration with lifestyle apparel brand Sunday Swagger. The partnership brings the iconic Guinness logo to a line of sportswear, allowing fans to sport the brand while enjoying their favorite beer on the golf course or at the clubhouse.
The collection includes a range of apparel such as custom T-shirts ($39), moisture-wicking polos made from a poly-spandex blend ($69), quarter-zip pullovers ($79), performance hoodies ($69), jackets for cooler weather ($89), and hats ($37). The clothing is designed for both comfort and style, making it ideal for sports enthusiasts.
Mark Carmona, founder of Sunday Swagger, expressed excitement about the collaboration: “This partnership strengthens our brand by aligning with Guinness, a legacy brand that shares our values of boldness and individuality. It’s more than just a logo swap – it’s a chance to tell a story at the intersection of heritage and modern swagger.”
The collection will be available this spring, just in time for Father’s Day. Fans can purchase the items on sundayswagger.com or at select stores in the U.S. and Dublin.
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