Samsung has embarked on an expansive culinary journey with the launch of its innovative meal planning and recipe exploration platform, aptly named “Samsung Food.” This groundbreaking offering is now accessible across a remarkable 104 countries, marking a significant step forward in Samsung’s commitment to enhancing user experiences.
The genesis of this platform harks back to Samsung’s acquisition of Whisk, an integral component of its Next division, back in 2019. Drawing inspiration from Whisk’s foundations, Samsung Food is set to revolutionize the way users engage with meal preparation and recipe exploration.
Flaunting an impressive repertoire of over 160,000 recipes spanning eight languages, including English, Spanish, Korean, German, French, and Italian, Samsung Food empowers users to embark on a culinary odyssey that transcends borders. It grants users the ability to unearth delectable recipes, compile comprehensive shopping lists, forge intricate meal plans, and even follow the culinary exploits of creators who share their gastronomic inspirations.
The bedrock of this platform lies within the vast reservoir of Whisk’s database, harmoniously melded with Samsung’s technological prowess. As users partake in the gastronomic adventure, they can seamlessly save recipes and effortlessly integrate ingredients into their shopping lists. Moreover, the platform’s connectivity with select e-commerce platforms in designated regions paves the way for a seamless shopping experience, streamlining the acquisition of essential ingredients.
Upon delving into the platform, a striking semblance to the Whisk interface emerges. A subtle continuity resonates in the app download links, directing users to Whisk on the Play Store and the App Store. Perhaps emblematic of the current era, the journey of seamless rebranding encounters its share of unforeseen ripples.
Beyond its digital incarnation, Samsung Food aligns flawlessly with the company’s ethos, finding a niche within Samsung’s Bespoke range of refrigerators. This novel endeavor empowers users to harness the potential of meal planning directly from the convenience of their internet-connected refrigerator screens, a quintessential manifestation of Samsung’s hallmark innovation.
Samsung’s ambitions extend beyond the confines of rebranding. They encompass a holistic integration with the Bespoke line, incorporating devices such as microwaves and ovens. This symbiotic union strives to elevate culinary endeavors by tailoring cooking processes to align with specific recipes. Within this framework, users gain the ability to set timers, preheat ovens, and tweak cooking parameters for Samsung appliances interconnected via the SmartThings home ecosystem.
Leveraging the prowess of 2023, Samsung ushers in the era of “Food AI,” a cutting-edge innovation that amplifies personalization. As users peruse recipes, they possess the power to recalibrate the culinary canvas, crafting vegan or vegetarian renditions, optimizing nutritional profiles through ingredient substitutions, and embarking on the fusion quest with the creation of cross-cultural delights.
Charting an ambitious trajectory, Samsung envisions the convergence of Samsung Food and Samsung Health by year’s end. This integration stands to revolutionize nutritional tracking and dietary management for users, elevating their overall well-being. In 2024, the ante rises further with the advent of “Vision AI,” propelling Samsung Food into the realm of food recognition. Equipped with the capacity to discern food items through the lens of a smartphone camera, the platform will unveil nutritional insights, transforming everyday experiences into culinary revelations.
