Durians, famously known for their divisive aroma, are experiencing an unprecedented surge in global demand, with a remarkable 400% year-on-year increase, according to a report by HSBC. This surge is primarily attributed to a fervent “craze” for the fruit in China.
HSBC’s report, released on Monday, highlights that the surge in demand for durians is defying global trends, and it is driven by an overwhelming obsession with the fruit in China.
Over the past two years, China has imported a staggering $6 billion worth of durians, accounting for a remarkable 91% of global demand, as noted by Aris Dacanay, HSBC’s ASEAN Economist.
The phenomenon, often referred to as the “durian boom,” is primarily concentrated in China, where consumers do not merely consider durians as fruit but also as a symbol of affluence. The fruit has become an integral part of customary gifting practices in China, symbolizing wealth and prosperity. It is increasingly common to include durians in gifts exchanged among friends and relatives during engagements and other significant events.
Although China’s fascination with durians began as early as 2017, it wasn’t until late 2022 that demand truly surged, as indicated by data from HSBC. The fervor for this distinctive fruit shows no signs of waning, emphasizing its unique status in the world of exotic fruits and its central role in Chinese culture and gifting practices.
