In a move aimed at curbing the consumption of unhealthy foods, the Scottish Government is contemplating the prohibition of crisps and fizzy drinks from meal deals. Proposed measures include restrictions on multi-buy promotions, unlimited refills, and the strategic placement of such items at checkouts and the front of stores.
The comprehensive plan also encompasses the elimination of meal deals and multi-buy promotions for foods classified as unhealthy, encompassing buy one get one free deals and unlimited refills. Moreover, the proposal considers regulating the positioning of sugary drinks and fatty foods within stores, particularly near checkout areas where shoppers are more likely to make impulse purchases.
The primary objective of these measures is to “rebalance meal deals towards healthier options” and diminish the consumption of foods high in fat, sugar, or salt (HFSS). The proposal explicitly states that if one or more components of a meal deal fall under the category of HFSS targeted foods, they cannot be sold as part of a meal deal.
Should these measures be enacted, they would surpass the restrictions in place in England, where meal deals are exempt from regulations concerning multi-buys.
Research findings supporting these proposals indicate that multi-buy promotions contribute to an “increased consumption” of unhealthy foods. To gather public input on these potential changes, a 12-week consultation has been initiated, providing an opportunity for individuals to express their opinions on the matter.
Jenni Minto, the Public Health Minister, emphasized the government’s commitment to enhancing health and promoting healthy eating habits. Minto stated, “Improving health and supporting people to eat well and have a healthy weight is a public health priority,” highlighting the need to address rising trends in health concerns such as excess weight, obesity, and poor diet in Scotland.
Minto further stressed the association between these health issues and outcomes such as heart disease, type 2 diabetes, and certain cancers, urging measures to ensure a healthy eating environment in Scotland. The government’s broader efforts include restricting promotions of foods high in fat, sugar, or salt at the point of purchase, as research indicates this is a critical juncture for consumer decisions.
The consultation process, running concurrently with the Diet and Healthy Weight Delivery Plan, signifies the government’s commitment to extensive stakeholder engagement. The aim is to refine the regulations to meet long-term public health and economic goals, fostering improvements in diet, health, and overall well-being in Scotland.
