Robeks, a prominent player in the smoothie industry, has recently unveiled its latest offerings tailored to support consumers in achieving their peak performance levels. With the impending excitement of the Olympics, the timing couldn’t be more perfect for the launch of Robeks’ new Performance Smoothies and Boosts.
Commencing from April 2, 2024, Robeks commenced the introduction of an updated menu featuring four innovative smoothies and three premium proprietary Boosts. These additions are strategically crafted to elevate performance and facilitate efficient recovery processes by emphasizing heart health and electrolyte replenishment.
Among the notable introductions is the BraveHeart Smoothie, which showcases Robeks’ newly formulated Heart Beet blend, meticulously crafted to deliver essential heart-healthy vitamins and minerals. Conversely, the Cookie Monster Smoothie steps in as a key player in post-workout recovery, boasting the incorporation of whey protein, known for its muscle-repairing properties.
Mitch Baker, Robeks’ Vice President of Marketing, underlines the significance of these new offerings, stating, “Whether you’re seeking a protein-packed boost, antioxidant-rich options, immune support, post-workout recovery, or just an infusion of hydration, we set the gold standard in performance-based smoothies.” This assertion reflects Robeks’ commitment to catering to diverse consumer needs while maintaining a focus on quality and innovation.
